Muthoot Pappachan Group appoints Vidya Balan as its brand ambassador.

Muthoot Pappachan Group (MPG), the diversified financial services firm, has unveiled a new brand philosophy ‘Blue Soch’ (Blue is belief) under which the company aims to motivate customers to take their destiny in their own hands by helping them choose the right financial products. As a part of the transformation exercise, the group has also appointed Bollywood actor Vidya Balan as its brand ambassador to drive awareness around its offerings.