HDFC Bank launches SmartUp zones to nurture, collaborate with start-ups

In a bid to become preferred banker for the start-up community in India, HDFC Bank has announced the launch of SmartUp zones in its branches across India.  An exclusive area inside the branch premises of HDFC Bank (to be referred as SmartUp Zones) will be dedicated to start-ups.  Specially trained HDFC bank staff will be present in these Smartup Zones, who will offer tailor-made banking and advisory solutions to entrepreneurs.  To start with, SmartUp zones will be launched in over 65 HDFC Bank branches in 30 cities including Tier-2 and-3 cities that are emerging as start-up hubs.