Apple Named World’s Most Valuable Brand for Fifth Consecutive Year

Apple became the world’s most valuable brand in Interbrand’s 2017 best Global Brands ranking .It was Apple’s fifth consecutive year in the position. Apple’s brand value was measured as $184,15 billion, which was grew 3 percent from the year 2016. Google is in second place with $141.7B which grew 6 percent in brand value over the past year and followed by Microsoft ($80B), Coca-Cola ($69.7B), Amazon ($64.8B), and Samsung ($59.3B).