Canara HSBC Oriental Life Launched ‘PoS’ product

Canara HSBC Oriental Bank of Commerce Life Insurance Company (CHOICE) has come up with a ‘Point-of-Sale’ product targeted at the mass-market segment. The product- ‘PoS - Easy Bima Plan’ is the first PoS product for the company and is a pure term insurance plan. While this product has initially been launched through a regional rural bank of Canara Bank, it would be available in the bank branches of Canara Bank and Oriental Bank of Commerce (OBC) in the next two months.