Dhanlaxmi Bank, DHFL Pramerica Tie up for Bancassurance

DHFL Pramerica Life Insurance Company has signed on Kerala-based Dhanlaxmi Bank as its bancassurance partner. Under the agreement, the latter will distribute retail and group life insurance products to its customers across 260 branches in India. With this tie-up, the company is in a strong position to consolidate its presence in Kerala, Tamil Nadu, Andhra Pradesh and Karnataka. The tie-up will further increase the insurance penetration in the region.